Communication, being a vital element of human society; keep intellectuals of society always busy with challenges and innovations. Though Language being a major player in communication; media took it one level up and made it easy and accessible. In different era there were different media which served effectively in the domain of communication. After Gutenberg’s invention of printing press and development in industries; the channels of communication became faster. On the timeline of media, there was one era which was ruled by a comprehensive and lively medium i.e. Radio. News, Sports, Music, interviews, talk shows and many programs were broadcasted to large number of audiences at a same time with less human efforts; that’s the beauty of this medium. In India; radio has a history of last eight to night decades. But in digital age, specifically after popularisation of Smart phones and internet; radio has started facing certain issues. Even after introduction to television in India, Radio was priority but today radio has succumbed to the challenging face of digital revolution. One of the vital issue that Radio is facing, is Sustainability amongst teenagers. Radio in, digital age has lacking in gaining popularity amongst young population. To analyse the sustainability of radio amongst the young adults, researcher has taken a topic on “Sustainability Challenges to Radio in Digital Age”. This paper will try to figure out the causes of downfall of radio in young adults as they are the future industry catalyst and potential users. Though there are few radio applications for smart phones, still radio is falling short in meeting the expectations of the young generation; especially the age group of 16yrs – 21yrs.