Travel and tourism has been one of the most dynamic, economic and social growth activities over the past few decades. Tourism has witnessed a phenomenal growth in the twentieth century and has become the largest industry in the world today. Tourism related activities are a central pillar of the service economy as they offer sustenance to people and also contribute to national income. Tourism is seen as both a vehicle and a symbol at least of westernization, of progress and modernization (Roche, 1992). It is promoted not only as a revenue earner but also for its environmentally friendly image. Referred to as a “smokeless industry”, tourism is believed to offer a viable alternative to potentially damaging forms of development such as mining, logging, industry or exploitative use of wildlife. Historically, however, tourism has not been a positive experience for all parties engaged in the development process, or treated all stakeholders in the enterprise equally. Tourism is believed to be an industry that has a massive growth potential. This industry is expected to record an annual increase of about 4% in international tourist arrivals and spending. This in turn suggests that, by 2020, international tourism will be generating up to US$2 trillion a year (cited in Sharpley and Telfer, 2002). International tourism alone generated over US$453 billion in 1998 (WTO 2000) whilst, according to the World Travel and Tourism Council (WTTC), global tourism - including domestic tourism – is a US$3.5 trillion industry, accounting for 11% of world GDP and a similar proportion of global employment. This proves that tourism has developed into a powerful, world-wide economic force.